The marketers who get the most referrals aren't the ones with the biggest budget. They're the ones who show up every month, with something small, and a reason to say hello. A seasonal pop-by gives you that reason.
Here's a full year of drop-offs for senior living, with a card and a simple, store-bought treat for each month. Pick one or two per month, or mix them up across your route.
Winter
January
- Our Only Resolution, paired with mini sparkling cider or confetti popcorn
- Fresh Starts Grow Here, paired with granola bars
- Juicy News!, paired with clementines or oranges
A new year is a natural time to announce openings or a new program. Juicy News! does the talking for you.
February
- You Had Me at Referral, paired with heart chocolates
- You Always Rose to the Occasion, paired with Valentine's candy
Spring
March
- We Struck Gold With You, paired with gold chocolate coins
- Spring Into a Tour, paired with jelly beans
April
- Eggs-cellent Care, paired with chocolate or candy eggs
- Extra-Orchid-inary Care, paired with shortbread cookies
May
- Put Down Some New Roots, paired with a seed packet or mini potted flower
National Nurses Week runs May 6–12. Many case managers and discharge planners are nurses, so it is a good week to say thank you.
Summer
June
- Here's the Scoop, paired with an ice cream shop gift card
- Shore Thing!, paired with fish-shaped crackers or gummy fish
July
- You Make Referrals a Blast, paired with popping candy or red, white, and blue treats
- You're Pretty Cool, paired with freeze pops
Summer heat melts chocolate in the car. Stick to treats that travel well.
August
- We Think You're Berry Sweet, paired with strawberry candy or berry snacks
- Sow Glad to Know You, paired with sunflower seed snack packs
Fall
September
- Our Residents Are the Apple of Our Eye, paired with apples or caramel apple kits
- You're the Pick of the Patch, paired with pumpkin bread or muffins
October
- No Tricks, Just Great Care, paired with Halloween candy
- Plenty of Room at Our Table, paired with caramel corn
National Case Management Week falls in the second full week of October. Plan a little extra for your hospital and rehab case managers.
November
- A Corn-ucopia of Thanks, paired with candy corn or kettle corn
- Gratitude Grows Here, paired with spice cookies
- Easy as Pie, paired with mini snack pies
Mail runs slower in November and December. Order your holiday cards in early November.
December
- Cocoa-laboration, paired with hot cocoa packets
- Sleigh-ing It Together, paired with any holiday treat bag
- We Mint to Say Thanks, paired with candy canes or mints
Fill the gaps with year-round cards
Not every visit needs a holiday. Just Popping By with microwave popcorn and Donut Forget Us with donuts work any week of the year. Browse all year-round cards.
Make it easy on yourself
- Order a season at a time. Mix any designs in packs of 10, and shipping is free at $50.
- Order about two weeks before your first drop-off.
- Keep a pack of year-round cards in the car for unplanned stops.